Spatial media concept
Call for partners
Concept Development
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Concept Implementation
Facts
Credits
Contact
SAPS show reel (12 Mb)
The ambiguous parameters invoke a cross-reference between the commercial
shopping venue, and the public event surrounding art venues. The product blends with the art work, the purveyor shifts
from producer to consumer and the customer becomes a user or participant. Rather than emphasising a co-ordinated approach, in which
all design elements jointly push a brand, the situations mediated by the SAPS approach will be expanded and diversified, and enabling
external events to take part in a commercial transaction in real time.
Exteriors
Many exterior milieus are rapidly adapting to new technologies and moving images. Buildings are
turning into display areas for commercial activities. A natural process from billboards a century back into using the latest
displays. SAPS can add two more features - "three dimensional displays" and "multiple locations".
Storefronts
The most rapidly changing area of using multimedia techniques for getting the message through is, of course, at stores and chain of stores. The SAPS concept is ideal for such a development, since it is designed, from start, to be multiplied and fed(?) by Internet from one production source/studio only.
Passageways
Areas, today used for messages, are often poorly exploited and often not updated with satisfaction. With the SAPS concept, a full use of even odd spaces can be made and it will be updated with fresh moving images constantly with a subscription arrangement.
Information displays
In stores, airports and other public spaces, of today, the moving image has not been fully exploited.
Flat screens may suggest new ways of displaying public information, but the full potential of space and media
immersion has not been carried out.
